"Gamification"
http://travel.nytimes.com/2013/06/02/travel/lets-play-making-travel-a-game.html?hpw&_r=0
I couldn’t get through all of “Super Sad True Love Story” because I found it too shrill, but the part of the article above describing American Airlines’ pairing up with Klout to reward people with higher “social points” makes me think Shteyngart’s social predictions might not be too far off the mark.
